I’m a product-minded developer in Norfolk, working across web systems, automation and practical AI. At Spurwing, I’m a Webflow Developer. Outside work, I build small, non-commercial tools that help people—and AI agents—make better sense of messy information.
npm install --save-dev parallax-reviewnpx parallax-review skills install --agent codex --scope globalnpx parallax-review start
I didn’t take a straight route into web products or AI. It came through customer experience, my family’s business, creative study and learning by building useful things.
I build and maintain web experiences, with a focus on responsiveness, performance, interaction quality and practical AI-assisted workflows. The aim is always the same: make the underlying system useful without making it feel complicated.
HeadteacherChat is my parents’ community for UK school leaders. It now has more than 25,000 app members, alongside live events and over 15,000 planners sold. I contribute to the web and technical side as part of the family team, including automation, data-led pages and experiments with useful AI workflows.
Four years in an Apple Store taught me that good products are mostly invisible decisions: clear language, calm systems and details that work the way people expect. I also used the time to study front-end development and AI, test internal software and learn from people working in engineering and search.
I’ve mostly learned by doing: Creative Media at UAL, Data Analytics and Engineering at Le Wagon, then front-end, AI engineering, agent workflows, UX and motion study alongside the work itself. I’m especially interested in giving AI better context, clearer boundaries and visual evidence—not just bigger prompts.
I write about building with AI in the real world: giving agents better context, turning messy information into useful decisions, and keeping the systems around them understandable. Away from a screen, I’m usually pointing the camper van towards somewhere dark enough to make oval.watch useful.
